More than a CRM · built for property developers

Your CRM wasn't built to sell buildings.

Contacts and deals aren't units, holds, payment plans, and handovers. CloseAxis is the sales operating system built for how developers and their sales teams actually sell — inventory, bookings, agents, and buyers on one source of truth.

Built for developers, brokerages & presale teams
Built for developers, brokerages, and presale sales teams
4cabinets, one system
5channels in one playbook
1live source of truth, end to end

Deals in a generic CRM. Units in a spreadsheet.One system that knows what a unit is.

A generic CRM tracks contacts and deals — it has no model of a unit, a hold, a payment plan, or a handover. So the building lives in spreadsheets, and the two systems never talk. CloseAxis replaces both.

Your CRM has no concept of a unit
CloseAxis models projects, buildings, floors, and units natively — live price and status, synced everywhere.
Double-bookings and lost holds
Timed reservation holds with a full audit trail. No unit ever sold twice.
Offers take days in PowerPoint
Generate a personal offer-by-link in minutes — and see exactly when it's opened.
Agents work blind
Every agent sees live availability, price, their own pipeline, and their commission.
Buyers go silent during construction
A buyer portal with payment milestones and dated construction updates.
No real-time view of sell-through
Live dashboards and analytics across every project, stage, and agent.
More than a CRM

What a generic CRM structurally can't do

A generic CRM does the pipeline. CloseAxis does the pipeline — and the building, the bookings, the money, and the buyer.

Capability
Generic CRM / spreadsheet
CloseAxis
Unit & inventory model
Custom fields, faked
Native
Reservation holds (timer + deposit)
Not supported
Native
Payment plans tied to construction
Not supported
Native
Commissions per project & role
Manual / offline
Native
Interactive offers for specific units
PDFs over email
Native, tracked
Buyer portal through handover
Not supported
Native
Masterplan & live availability
Not supported
Native
Lead pipeline & follow-up
Yes — the one thing it does
Included — one module
The platform

Four cabinets, one system

Developers, sales managers, agents, and buyers each get a workspace built for them — all reading and writing the same live data.

Developer Hub

Master config and control for the whole portfolio.

Projects & inventoryPayment plansAutomationPortfolio analytics

Sales Cabinet

Pipeline, team KPIs, and revenue for sales managers.

CRM pipelineReservationsCommissionsConversion analytics

Agent Cabinet

An autonomous workspace for agents and brokers.

My Day queueOffer linksClient importVoice & calls

Buyer Portal

A branded post-sale home for every buyer.

Payments & invoicesConstruction updatesDocumentsChat
Core modules

Everything it takes to sell a building

Discovery, sales, and post-sale on one source of truth — a price or status change shows up everywhere on the next reactive update.

Masterplan & inventory

Polygon-mapped buildings, floors, and units on an interactive masterplan, tied to live availability and price.

Bookings & deals

Timed reservation holds and a Kanban deal pipeline, with a full cancellation and audit log.

Payment plans

Upfront, installment, or stage payments tied to construction milestones, with schedules and invoices.

Commissions

Base rates plus threshold rules, per project and per role — calculated and tracked automatically.

Interactive offers

Personal offer-by-link for a single client, with selected units, pricing, and open-tracking analytics.

Automation & AI

AI lead scoring and reply drafts, plus multi-channel sequences across email, SMS, WhatsApp, and AI voice.

Buyer portal & construction

Payments, invoices, documents, and a dated construction timeline that keeps remote buyers calm.

Analytics & sell-through

A funnel from enquiry to deposit, agent leaderboards, and sell-through across the whole portfolio.

Up close

The modules that win the deal

Interactive offers

Send a personal offer in minutes, not days

Pick the units, set the pricing, and share one link. The client opens a branded, interactive offer — and you see exactly when they viewed it.

  • Hand-picked units & pricing
  • One shareable link — no PDFs
  • Open- and view-tracking analytics
Booking engine

Lock a unit with a timed hold

Place a deposit hold on a unit and a countdown starts. Expired holds release automatically, so inventory is never double-sold and the pipeline stays honest.

  • Configurable hold window
  • Auto-release on expiry
  • Deposit → deal in one click
Payment plans

Payment plans tied to construction

Build reusable plans — upfront, installment, or stage-based — that trigger on construction milestones, then generate each buyer's schedule and invoices automatically.

  • Stage payments on milestones
  • Auto-generated schedules
  • Early-payment & late-fee rules
Impact

What teams aim for with CloseAxis

↓ 80%time creating offers & documents
+25%booking conversion
+30%more selling time per agent
0double-bookings — one source of truth

Illustrative targets — not guarantees. Real results depend on your team, market, and how you roll CloseAxis out.

Pricing

Plans that scale with your portfolio

Start with a single launch and grow into automation, buyer portals, and a full developer hub.

Essentials

$290 / project / mo

Launch one development with live interactive inventory and a working sales pipeline.

  • 1 project
  • Up to 5 agents
  • Interactive inventory + live availability
  • CRM pipeline & AI scoring
  • Lead capture & reservations
Book a demo
Most popular

Pro

$590 / mo

For active sales teams running automation and post-sale buyer portals.

  • Unlimited projects
  • Up to 20 agents
  • Multi-channel automation
  • AI voice & call intelligence
  • Buyer portal + payment plans
Book a demo

Developer+

Custom

Portfolio-scale developers needing white-label and advanced controls.

  • Everything in Pro
  • Unlimited agents
  • White-label buyer portal
  • Advanced commission rules
  • SSO/SAML & API access
Book a demo

Plus a one-time $800 setup fee. Indicative pricing — final plans are tailored per developer — talk to us.

Onboarding

Live in four phases

1

Import & model

Load your inventory, buildings, floors, and units, and lay out the interactive masterplan.

2

Configure sales

Set stages, hold windows, payment plans, commission rules, and team roles.

3

Launch

Publish live interactive inventory and the buyer portal, and connect your channels.

4

Automate & scale

Turn on AI qualification and sequences, and track sell-through across projects.

Security & access

Enterprise access, enforced in the backend

Access is gated in the data layer — hiding a nav link is never the gate.

SSO & SAML

Enterprise sign-in via WorkOS AuthKit, connected to your own identity provider.

Role-based access

Admin, manager, agent, marketing, finance, and viewer roles — enforced in the backend, not just hidden in the UI.

Per-project isolation

Each project's inventory, leads, and deals are partitioned and access-checked on every request.

Reactive cloud backend

Built on Convex, with data encrypted in transit and live, consistent reads across the team.

FAQ

Questions, answered

Do we have to replace our current CRM?

CloseAxis is purpose-built for property sales, so most teams retire their generic CRM and spreadsheets. You can run it alongside existing tools during rollout.

Can buyers reserve units online?

Yes. Buyers explore live inventory and place a timed reservation hold that opens a deal in your pipeline automatically.

How do payment plans and construction work together?

Create reusable plans — upfront, installment, or stage-based — that trigger on construction milestones. CloseAxis generates each buyer's schedule and invoices, visible in their portal.

Can agents and brokers resell our inventory?

Yes. The Agent Cabinet gives agents live availability, offer links, client import, and their own commission view — without exposing your full back office.

Which channels can we automate?

Email, SMS, WhatsApp, AI voice calls, and in-app — built as drag-node sequences with AI-drafted messages your team approves before sending.

Is our data isolated per project?

Yes. Records are partitioned by project and every read and write is access-checked by role in the backend.

How long does onboarding take?

Most teams follow a four-phase rollout — import, configure, launch, automate. Timelines depend on portfolio size and how many channels you switch on.

Can we white-label the buyer portal?

White-label buyer portals are available on the Developer+ plan.

Get started

Sell your next development with CloseAxis

See your inventory, pipeline, and automations come to life in one place. Share a few details and our team will reach out to schedule a walkthrough.

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